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Surfers of Fortune: Riding the waves with Quiksilver

04 Aug, 2023

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by North Beach

In 1969, two locals from Torquay, Alan Green and John Law, saw a chance in the market and started making boardshorts in their garage. Their genuine approach, innovative spirit, and unwavering belief in endless possibilities laid the foundation for Quiksilver to become the biggest and most respected apparel company in action outdoor sports.

30 years ago Quiksilver released “Surfers Of Fortune”, a perception changing surf movie about sometimes having to get lost to find what you’re looking for. The Surfers of Fortune collection is a return to the ideas and designs that were originally born out of those trips. Al, Rolo, and Kael set their sails to the unknown.


Fortune favours the bold.

In the heart of every surfer lies an unyielding passion for the ocean - an unquenchable thirst for adventure, inspiration, and connection with the water. Quiksilver, a trailblazing brand deeply entrenched in surf culture, has been a steadfast ally to surfers worldwide for decades. With an unwavering commitment to authenticity, innovation, and environmental stewardship, Quiksilver's "Surfers of Fortune" collection epitomizes the spirit of adventure and camaraderie that defines the surf lifestyle.

Embracing the Call of the Ocean

For surfers, the ocean is more than just water; it is a boundless source of rejuvenation and exhilaration. Quiksilver's Surfers of Fortune collection celebrates this intrinsic connection with the sea, empowering surfers to become one with the waves. From carving through barrels to gliding along massive swells, surfers find their flow and rhythm with the help of Quiksilver's high-quality gear and apparel. With every piece designed to enhance performance on the waves, Quiksilver ensures that surfers can embrace the call of the ocean with confidence and style.

A Culture of Innovation

Surf culture is ever-evolving, reflecting the ever-changing tides that shape the coastline. Quiksilver, as a pioneer in the surf industry, has been at the forefront of innovation from its inception. The Surfers of Fortune collection showcases Quiksilver's relentless pursuit of progress and excellence. From introducing the world's first-ever boardshorts designed specifically for surfers to crafting state-of-the-art wetsuits and technical surfboards, Quiksilver continuously pushes the boundaries of surf technology. Through their innovative designs, Quiksilver inspires surfers to embark on new adventures and discover uncharted waves.

Sustainability and Environmental Stewardship

Surfers understand the importance of preserving the environment they love and cherish. Quiksilver shares this sentiment and actively promotes sustainability and environmental stewardship within the surf community. Emphasizing the intrinsic connection between surfing and nature, Quiksilver takes steps to minimize its ecological footprint. Through various initiatives and partnerships, the brand raises awareness about the impact of human actions on our oceans and beaches, inspiring surfers to become stewards of the seas they call home.

A Global Brotherhood

The Surfers of Fortune collection not only embodies the essence of surfing but also fosters a sense of global brotherhood among surfers. Quiksilver, as a brand, understands the power of community and brings surfers together through various events and platforms. From thrilling surf competitions that celebrate the sport's best talents to community-driven gatherings that encourage surfers to share their stories, Quiksilver has played a pivotal role in creating a network of like-minded individuals transcending geographical boundaries. Surfers of Fortune become part of a vast family, united by their shared love for the waves and the adventurous surf lifestyle.

SUMMARY

Quiksilver's Surfers of Fortune collection is a nostalgic nod to the 90's beach style and embodies the timeless spirit of surf adventure. With high-performance gear and a commitment to environmental consciousness, it symbolizes a way of life connected to the ocean and unites a global brotherhood of surfers. This collection is more than just apparel; it's a celebration of the carefree days and enduring love of surf culture.

Fortune favours the bold.

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