The jeans brand of generation next, Abrand creates quality denim that will last the distance. Premium fabrics in the most flattering fits and authentic washes, Abrand offers the jeans, shorts and apparel that celebs and A-listers are loving. No frills, no unnecessary bullshit. A brand made cool by the people who wear it.

Shop Abrand Jeans at North Beach

Crafted with precision, passion, and a touch of rebellion, Abrand's range of denim and apparel offers premium fabrics, the most flattering fits and authentic washes designed to accentuate your personal style perfectly. Whether you're after a laid back, looser fit or a sleek silhouette, Abrand have the jeans you need. Curated with meticulous attention to detail, redefine the boundaries of fashion with Abrand -  not just clothing but a style statement. 

Trending cuts: Baggy Jeans

The baggy jeans trend has made a triumphant return, reclaiming its place in the fashion spotlight. Characterised by loose, oversized silhouettes and a relaxed fit, baggy jeans offer a comfortable and effortlessly cool style. This revival of the '90s aesthetic has gained widespread popularity among fashion enthusiasts, influencers, and celebrities alike. Whether paired with a fitted crop top for a touch of contrast or embraced as part of a laid-back streetwear ensemble, baggy jeans have become a versatile staple in contemporary wardrobes, reflecting a nostalgia for the past but also serving as a rebellion against the slim-fit dominance of recent years. Check out our women's baggy fit jeans and get in on the relaxed trend ASAP.

Trending cuts: Jorts

Jorts, a stylish fusion of "jeans" and "shorts," have become a popular fashion trend that effortlessly combines comfort with a rugged aesthetic. The trend has found favour in warm-weather wardrobes, as jorts effortlessly bridge the gap between casual and cool making them a staple for outdoor activities, music festivals and general day-to-day wear. The jorts trend embraces a sense of nostalgia while providing a contemporary twist, appealing to those who appreciate fashion with a hint of carefree charm. Streetwear with a twist, Abrand's denim jorts offer unisex appeal - shop men's and women's styles at North Beach.

Take it low

The resurgence of low and mid-rise jeans marks a departure from the dominance of high-waisted styles, bringing a nostalgic nod to early 2000s fashion. With waistlines that sit lower on the hips, these jeans exude a laid-back, casual vibe that effortlessly complements a range of outfits. This revived trend caters to those seeking a departure from the current high-rise norm, embracing a more youthful and daring approach to denim fashion while embracing the cyclical nature of style.

FAQ:

Are Abrand jeans good?
We might be biased, but here at North Beach we think they're pretty fab! Well priced, with a great range of cuts  including the iconic 94 High Slim, Venice Straight, 94 High & Wide (or Low & Wide if you're that way inclined) and all the washes you could possibly need. Abrand has something for everyone and is cut in premium cotton with a choice of rigid, comfort stretch and power stretch denim.
Are Abrand jeans true to size?
Most of Abrand's denim is true to size - although you may find that lower rise and more relaxed/looser cut jeans feel a bit bigger so could be sized down. We'll always note any variations in the 'size & fit' of the product page. 
Is Abrand Australian?
Yeah, but don't hold that against them. They're one of Australia's fastest growing denim brands and for good reason!