Experience timeless style and unmatched quality with Levi's denim. Since their inception, Levi's has been synonymous with denim craftsmanship and innovation. From the iconic Levi's 501 jeans to modern cuts and washes, Levi's offers a range of styles for every wardrobe. Embrace the heritage of America's original denim brand and discover the perfect pair of jeans for you.

Shop Levi's Denim Online

The Great Granddaddy of denim (and a cool one at that), Levi's has been doing the rounds since 1873. The Levi's name is that of Levi Strauss, a Bavarian immigrant who resided in San Fran and became the first ever man to manufacture blue jeans. Set to be around for many more years yet, Levis denim is still a firm favourite across the globe, notably for its premium materials, expert craftsmanship and long-lasting durability. Shop our collection of Levi's denim and apparel here at North Beach! 


Classic Denim Styles - Defining attributes of the Levi's brand:

Blue Jeans
In 1873, Levi Strauss and Jacob Davis revolutionized the clothing industry by introducing the world to the first-ever Levi’s® jeans. Crafted from quality denim and enhanced with patented copper rivet reinforcements, these blue jeans became an enduring symbol of durability and style.
Raw Denim
Real denim, often referred to as raw denim or dry denim, is denim that undergoes no pre-washing or shrinking treatments during production. Unlike most jeans available in stores, which are softened and pre-shrunk through various processes, raw denim retains its original texture and size, offering a unique and durable fabric experience.

Shrink-to-Fit Denim
Shrink-to-Fit denim, characterized by its raw, unsanforized state, undergoes no shrinking during production. The fit, wear, and finish of garments made with Shrink-to-Fit denim are individualized to each wearer, evolving with how the jeans are washed, worn, and cared for. Prior to 1960, this method was the sole means of purchasing jeans: intentionally acquiring them oversized and then customizing the fit through shrinking.
5-Pocket Design
A classic Levi’s® design, referring to jeans or pants designed with two back pockets, two front pockets and one smaller fifth pocket, referred to as a “coin pocket” on the right hip.


FAQ's

How often should I wash my Levi's? Washing denim too frequently can cause them to lose their shape and fit. Wash them once every 10 wears at most to keep them fitting correctly and minimise sagging. Use a damp cloth or old toothbrush with mild soap to remove small stains between washes instead of a full cycle.
What makes Levi's jeans unique? Levi's jeans are renowned for their quality craftsmanship, durable materials, and iconic designs, including the patented copper rivet reinforcements that ensure longevity.