Because New Balance know their fans like to sweat it out big time, they create footwear to make you run faster, train harder and ultimately sweat longer. This globally recognised brand started out as a small arch support business back in the 1900s and it is their affinity to size, width, support and comfort that remains integral to their product today. New Balance, much like those who wear it, is always striving to out-perform themselves.

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When it comes to athletic footwear, New Balance has long been a trusted name that combines superior craftsmanship, innovative design, and uncompromising comfort. With a rich heritage spanning over a century, this iconic brand continues to deliver cutting-edge sports shoes that cater to the needs of athletes and everyday individuals alike. Whether you're an avid runner, a fitness enthusiast, or someone who simply appreciates quality footwear, New Balance offers a perfect fit for every journey.


A Legacy of Excellence:
Since its establishment in 1906, New Balance has stood for excellence in athletic footwear. The brand has built a strong reputation for its commitment to quality, performance, and innovation. With a focus on providing the perfect fit, New Balance continuously strives to enhance the overall experience of its wearers.

Innovative Technology:
New Balance incorporates state-of-the-art technology into every shoe, ensuring optimal performance and comfort. From advanced cushioning systems to precision-engineered soles, their footwear is designed to support your feet and enhance your athletic performance. Whether you're hitting the pavement for a run or spending hours at the gym, New Balance shoes offer the perfect blend of functionality and style.

The Perfect Fit for Every Activity:
New Balance understands that different activities require different types of footwear. That's why they offer a wide range of shoes tailored to various sports and lifestyles. Whether you need running shoes with excellent shock absorption, training shoes with enhanced stability, or casual sneakers for everyday wear, New Balance has you covered. Their extensive collection ensures that you find the perfect fit for your specific needs.

Comfort Without Compromise:
One of the standout features of New Balance shoes is their exceptional comfort. With attention to detail and a focus on ergonomics, each shoe is designed to provide maximum comfort, even during prolonged wear. New Balance understands the importance of foot health and ensures that their footwear supports the natural movement of your feet, reducing the risk of discomfort or injury.

Style that Speaks Volumes:
Beyond performance and comfort, New Balance delivers timeless style. Their shoes seamlessly blend classic and contemporary aesthetics, making them suitable for both athletic activities and everyday fashion. Whether you prefer a sleek and minimalist design or a bold and vibrant color palette, New Balance offers a wide variety of options that cater to your personal style.

Commitment to Sustainability:
New Balance takes its environmental responsibility seriously. The brand is dedicated to minimizing its impact on the planet by implementing sustainable practices and materials throughout its supply chain. From eco-friendly manufacturing processes to the use of recycled materials, New Balance is actively working towards a more sustainable future.

FAQ's 

Born out of Arch Support: New Balance was founded in 1906 by William J. Riley as the New Balance Arch Support Company. Its initial focus was on producing arch supports and orthopedic footwear to address common foot problems.

Proudly Made in the USA: New Balance has a strong commitment to manufacturing shoes in the United States. They are one of the few athletic shoe brands that still produce a significant portion of their footwear domestically. This dedication supports local jobs and ensures high-quality craftsmanship.

Boston Marathon Connection: New Balance has a deep connection to the iconic Boston Marathon. The brand has been an official sponsor and the exclusive footwear and apparel partner of the Boston Marathon for over 40 years. This partnership showcases their commitment to running and supporting the running community.