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New Brand Alert: Columbia

30 Aug, 2024

Exploring the great outdoors is more than just a hobby— for some, it's a lifestyle. And now, at North Beach, you can dive deeper into your adventures with our latest addition to the family: Columbia Sportswear - a brand synonymous with innovation and quality since 1938.

"The Tough Mother"

Founded in Portland, Oregon, Columbia Sportswear began its journey with humble roots as a small hat manufacturer. Over the decades, they evolved into a global leader in outdoor apparel, footwear, and accessories. The brand's commitment to pushing boundaries is evident in their pioneering technologies designed to enhance performance and comfort in every outdoor pursuit imaginable!

At the very heart of Columbia's ethos is the spirit of Gert Boyle, known affectionately as the "Tough Mother." Her relentless pursuit of perfection and uncompromising standards set the foundation for Columbia's legacy as we know it today. "It's perfect. Now make it better," continues to inspire the brand to innovate and improve, ensuring that every product meets the highest standards of quality and durability.

Nestled in the Pacific Northwest, Columbia draws inspiration from its lush forests, rugged coastlines, and snow-capped mountains. This region serves as both playground and proving ground for Columbia's gear, tested in the harshest conditions to ensure reliability and performance.

Columbia Sportswear integrates cutting-edge technologies into their gear, tailored to meet the demands of these environments and other various outdoor activities:

Omni-Heat Infinity technology

The Gold Standard in Warmth, Omni-Heat™ Infinity is the next evolution of thermal-reflective warmth. A new expanded pattern of gold dots reflects more of your body heat delivering instant warmth without compromising breathability.

Omni-Freeze Zero technology

Omni-Freeze™ Zero is their original sweat-activated cooling technology. Blue rings accelerate wicking and absorb moisture to enhance evaporative cooling while lowering the temperature of the fabric.

Omni-Shade technology

Sun-Blocking Protection Omni-Shade™ is their core sun protection technology with modified fibers and tight fabric construction to block harmful UVA and UVB rays. It has earned the Skin Cancer Foundation's Seal of Recommendation for its ability to guard against sunburn and long-term skin damage, allowing you to stay comfortable and protected from sunup to sundown.

Whether you're planning a hike through dense forests, a fishing trip to tranquil lakes, or an exhilarating ski adventure down icy slopes, Columbia equips you for every challenge nature presents. We’re stoked to have them here at North Beach, because now you can explore their incredible range of outdoor gear designed to elevate your experiences.

Shop in-store and online with us at North Beach today and discover the Columbia way—where innovation meets adventure, and where every piece of gear is crafted to help you embrace the outdoors with confidence.




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